How to Increase Repeat Customers on Etsy
Boost Etsy repeat customers with unforgettable unboxing, personalized messages, loyalty discounts, fast shipping, and email marketing that keeps your shop top-of-mind.
I recently opened an Etsy shop selling my artwork as stickers, prints, and digital wallpapers, and a buyer asked if I can create a custom tattoo design as a paid commission.
I’m interested, but I’m not sure how to handle commissions on Etsy in a way that covers a deposit, includes a few rounds of revisions, and sets clear refund terms if the buyer cancels partway through. Does Etsy support a commission-style process like that, and what’s the best way to structure the listing and policies? Also, what should I use for listing photos if I don’t have prior tattoo commission examples yet?
Hi! Yes—Etsy can work for custom tattoo design commissions (as a digital creative service), but Etsy doesn’t have a built-in “deposit + milestone payments” feature, so the cleanest way is to structure it as two separate Etsy listings (a deposit/retainer listing and a final balance listing) and spell out your revisions + refund terms in the listing description/FAQs.
Here’s a setup that usually goes smoothly for Etsy commissions:
1) Create a “Tattoo Design Deposit / Retainer” Etsy listing (digital item)
2) After approval, create the “Final Balance” Etsy listing (digital item)
Why two listings? Because Etsy cancellation mechanics are basically “cancel = full refund.” If you try to do everything as one listing and the buyer cancels mid-way, it gets messy fast. Two listings keeps the deposit and the final delivery separate and clearer for both of you.
In your Etsy listing description, define revisions like this:
Also add an approval checkpoint:
A couple key Etsy quirks to plan around:
A practical, buyer-friendly policy wording (adjust to your comfort level) is something like:
Tip: Put the same terms in 3 places—(1) listing description, (2) shop FAQ, and (3) a short “Message to Buyers” note—so nobody can say they missed it.
Totally normal. You can still make a strong Etsy listing without past tattoo commissions:
Avoid using photos of actual tattoos on skin unless you have clear permission from the wearer and the tattooer—and even then, it can confuse buyers into thinking you’re selling tattoo services rather than digital design files.
If you tell me your typical price range and whether you draw mostly fine line, traditional, blackwork, etc., I can help you draft a tight Etsy listing description that covers deposit language, revision limits, and cancellation/refund wording without sounding harsh.
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