Is a 1.4% Etsy conversion rate good for a new shop with only a few listings?

Hi! Yes—around a 1.4% Etsy conversion rate can be totally normal (and often perfectly fine) for a newer shop with only ~9 listings, especially when your traffic volume is still small. With fewer visits, a handful of extra orders (or a slow week) can swing that percentage a lot, so it’s usually more important to look at trends over a few weeks and at listing-level performance than to obsess over one overall number.

A few practical ways to judge whether it’s “good” for you:

• Check your listing conversion rates, not just shop-wide. If most listings convert similarly but one is far lower, that’s a strong signal that one needs attention (or it’s getting the “wrong” traffic).
• Look at visits per listing. If the slow listing gets very few visits, it might have an Etsy SEO / keyword issue (not being found). If it gets visits but no sales, it’s more likely a conversion issue (photos, price, trust, offer, etc.).
• Give it enough data. If that listing has, say, only 50–150 visits total, it may be too early to make a big decision—small samples can be misleading.

If you want to improve conversions, I’d focus on these (they’re the highest-impact for most new shops):

1) Make the first photo do more work
Your main photo has to communicate “what it is + size/scale + quality” instantly. Aim for:

• Bright, clean lighting and a clear crop (product fills the frame)
• A “scale” cue (on-body, in-hand, next to a common object) if size is ever questioned
• For variants, consider showing the most popular/most appealing option first

2) Tighten the listing offer (reduce uncertainty)
A lot of Etsy buyers hesitate when something is unclear. In your description and photos, make sure you answer quickly:

• Exact dimensions/materials
• What’s included (and what’s not)
• How variations work (and how to choose the right one)
• Care instructions / durability (if relevant)
• Processing time expectations (people care a lot)

3) Price + shipping: remove friction
Conversion often drops when buyers feel “surprised” at checkout. Quick checks:

• Is shipping cost high relative to item price?
• Is your processing time longer than competitors?
• Do you offer an easy upgrade (faster shipping / personalization) without confusion?

4) Upgrade “trust signals” for a new shop
New shops can convert lower simply because buyers don’t know you yet. You can help by:

• Filling out your shop policies, About section, and shop banner/logo
• Adding a few strong FAQ-style lines in listings (“Ships in X days,” “Gift-ready,” “Message me for custom sizing,” etc.)
• Encouraging repeatable packaging/quality so reviews come in naturally (no review manipulation)

5) Fix mismatched traffic (common reason one listing “barely gets traction”)
If a listing gets impressions/clicks but no sales, it’s often being shown for searches that don’t match what buyers want. Try:

• Adjusting your title/tags to be more specific (use the exact phrases your ideal buyer would type)
• Removing broad tags that attract the wrong audience
• Making sure the first photo matches the keywords (so the right people click)

When to rework vs. retire a listing

• Rework if it’s getting visits/favorites but not converting (photos/price/clarity usually).
• SEO rework if it’s barely getting impressions/visits (keywords/category/attributes).
• Consider retiring only after you’ve tested improvements and you have enough visits to judge (otherwise you’re guessing).

If you tell me what category you’re in (digital, apparel, stickers, jewelry, home decor, etc.) and whether that “no traction” listing has low visits or visits but no orders, I can suggest the most likely fix and what to change first in the Etsy listing.