Should I message Etsy buyers if untracked sticker orders seem late?

Hi! Yes—this “quiet period” is totally normal on Etsy, especially for low-cost items like stickers sent by untracked letter mail. Most buyers don’t leave a review, and a lot of people won’t message you unless they need something (some will even assume delays are normal and just wait).

I wouldn’t proactively message every buyer just to confirm delivery. It often backfires because it reminds people to look for the order (or worry that something’s wrong) and it can feel a bit intrusive—plus you’ll create a lot of extra conversations you can’t really resolve without tracking.

If you want a safe approach, do this instead:

• Only message when an order is clearly past Etsy’s estimated delivery window (or “late” by your stated shipping expectations).
• Keep it short, helpful, and no pressure—don’t ask for a review, and don’t imply they should have received it already.

A simple message you can copy/paste:
“Hi! I just wanted to check in because your sticker order shipped on [date] via letter mail (untracked). Most arrive quickly, but sometimes USPS runs a bit slow. If it hasn’t arrived in the next couple of days, reply here and I’ll help right away (replacement or refund—whatever you prefer). Thanks again!”

Two small tweaks that help a lot going forward:

1. Set expectations clearly in your Etsy listing + shop policies (e.g., “ships by letter mail without tracking; delivery can vary; contact me if not received after X days”).
2. Consider offering an optional tracked upgrade at checkout. Also, Etsy shipping labels can include tracking for First-Class letters/flats through Etsy’s partner (it’s not perfect like package tracking, but it’s often better than a stamp with zero visibility).

If you tell me what country you’re shipping from and where most buyers are (US domestic vs international), I can suggest a reasonable “wait time” before you send that check-in message, without being pushy.