How to Create On-Brand Etsy Listing Graphics (Without Overdesigning)
Etsy listing graphics that stay on-brand: clean text hierarchy, consistent colors and fonts, plus fast Canva templates for mobile-ready, uncluttered thumbnails.
I sell physical items on Etsy and offer free exchanges both ways, but my shop policy says buyers pay return shipping for refunds.
A customer asked to return an item after delivery. We tried to set up an exchange, but their first choice wasn’t available in the size they wanted and the next option ended up being out of stock. They’ve now decided they don’t want an exchange anymore and only want a return and refund, but they’re insisting I provide a prepaid return label because exchanges are free and the exchange didn’t work out.
If my policies clearly separate free exchanges from buyer-paid return shipping, should I stick to the return policy here, or is it better practice to cover return shipping in this kind of situation?
Hi! If your Etsy listing/shop policies clearly say free exchanges but buyer pays return shipping for refunds, you’re generally OK to stick to that—as long as the item arrived as described and you didn’t explicitly promise (in Messages) a free return label no matter what. An exchange not working out because the replacement is out of stock doesn’t automatically make a refund return “seller-paid” under Etsy rules; it’s still a return-for-refund scenario unless you choose to make an exception.
That said, whether it’s better practice to cover return shipping here depends on why the exchange fell through and what you want to optimize for (profit vs. customer experience/risk of a case/negative review):
If you want a middle-ground that’s still consistent with your policies, you can offer one of these options:
A simple message you can send (policy-first, but calm):
“Totally understand. Since we’re no longer doing an exchange, this would be processed as a return for refund, and my shop policy is that return shipping is covered by the buyer for refunds. If you’d like to proceed, please ship it back within my return window and I’ll refund once it arrives in original condition.”
Or if you decide to cover it as goodwill:
“Since the exchange couldn’t be completed due to the replacement going out of stock, I’m happy to provide a prepaid return label this time as a courtesy. Once it arrives back in original condition, I’ll issue your refund.”
If you tell me roughly your item price/margin and whether the buyer is in the US (returns cost varies a lot), I can help you choose the option that’s most likely to end the situation cleanly without costing you more than necessary.
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