Should I refuse future Etsy orders after a review complains about my maker’s mark?

Hi! If the review was “mostly positive” and the buyer didn’t threaten you, demand freebies, or open a case, I’d treat this as normal customer preference and not cancel/“refuse” future Etsy orders from them—blocking over a mild branding comment is usually an overreaction and can create more risk (repeat contact, retaliation reviews, or unnecessary drama) than it prevents.

A few practical points to help you decide:

• You generally can’t truly “block” a buyer on Etsy the way you might on other platforms. The realistic options are: (1) do nothing, (2) cancel/refund if they order again, or (3) set clearer expectations so the “wrong-fit” buyers self-select out.
• Canceling a future order just because they didn’t like your maker’s mark is allowed in the sense that you can choose not to fulfill an order, but it can backfire. Buyers can still message you, and cancellations can annoy people—sometimes more than the original issue.
• Since your listing photos already show the mark, you’re in a strong position. This reads more like feedback than misconduct.

If you want to reduce repeats without singling them out, the best move is to make the maker’s mark impossible to miss in your Etsy listing:

• Add one line high up in the description and/or a photo callout like: “Includes a small maker’s mark on the back (see photos).”
• If you’re open to it, offer a customization option (e.g., “with mark / without mark” or “mark location”) and charge a small fee if it adds work. That turns a complaint into an upsell and cuts down on surprise.

When would I cancel future orders from someone? If they show patterns like: demanding changes not offered, pushing for partial refunds, making threats, repeated hostile messages, or anything that feels like they’ll be a chronic problem. A single “I didn’t like the branding” line in a review doesn’t really hit that bar.

If you want, paste the exact sentence they wrote (no names/order details) and I’ll tell you whether it reads like harmless preference vs. a red-flag buyer.