What are the best Etsy alternatives for selling stickers online?

Hi! For sticker shops, the most reliable Etsy alternatives usually fall into two buckets: (1) marketplaces with built-in traffic (you “rent” the audience, pay higher selling fees, but can get sales faster) and (2) your own storefront (you “own” the customer experience, but you’ll need to bring traffic yourself). A lot of sticker sellers do best with a simple combo like Shopify (or Big Cartel) + one traffic channel (TikTok/IG) + one extra marketplace (Amazon Handmade or eBay).

Here are solid options, with the big pros/cons around fees, traffic, and setup:

Marketplaces (built-in traffic)

Amazon Handmade

• Best for: Scaling a “real product” sticker brand (especially if you can offer bundles, personalization, or higher AOV carts).
• Pros: Massive customer traffic; strong buyer trust; can be great for volume.
• Cons: Higher selling fees than most platforms; stricter “handmade” expectations and application/approval; competition and customer expectations can be intense (fast shipping, fast replies).

eBay

• Best for: Sticker lots, bundles, clearance packs, “buy more save more,” and niche fandom/collector audiences (within IP rules).
• Pros: Big built-in audience; flexible listing styles; decent for multi-quantity items.
• Cons: Fees can feel high depending on category/store setup; shoppers are often price-driven; your branding feels less “boutique.”

TikTok Shop (US)

• Best for: Trendy designs and creators who can post short videos consistently.
• Pros: Potentially huge reach fast; in-app checkout reduces friction; great for “sticker haul” / “packing orders” content.
• Cons: Fees and rules can change; it’s more operationally demanding (content + fulfillment pace); returns/refunds and shipping performance matter a lot, and low-priced stickers can get squeezed by per-order costs.

Redbubble / TeePublic (print-on-demand marketplaces)

• Best for: Artists who want “upload designs, let platform fulfill” (and are okay with lower margins).
• Pros: Very easy setup; they handle production/shipping; international reach without you managing mail.
• Cons: Margins are typically much lower than making/shipping stickers yourself; limited branding/customer ownership; your sales can be affected by platform account tiers/fee structures and search changes.

MakerPlace by Michaels / goimagine (handmade-focused marketplaces)

• Best for: A secondary “handmade marketplace” channel to diversify.
• Pros: More handmade-leaning audience than general marketplaces; often less saturated than Etsy in some categories.
• Cons: Usually less overall traffic than Etsy/Amazon; you may need to drive your own buyers there anyway.

Storefront options (you own the shop, but you drive traffic)

Shopify

• Best for: A serious sticker brand (best long-term choice if you’re growing).
• Pros: Strongest all-around ecommerce tools; best integrations (email/SMS, ads, TikTok/Meta, shipping apps); great checkout; easy to build repeat customers.
• Cons: Monthly cost + payment processing; you must bring traffic (social, SEO, ads, email); can feel like “a lot” if you want super simple.

Big Cartel

• Best for: Smaller sticker catalogs or artists who want a simple, affordable storefront.
• Pros: Quick setup; lower complexity than Shopify; good for “shop link in bio” selling.
• Cons: Fewer advanced features/integrations; you may outgrow it if you scale hard (bundles, automation, advanced shipping rules, etc.).

WooCommerce (WordPress)

• Best for: Sellers who want maximum control and don’t mind some tech.
• Pros: Very customizable; often cheaper at scale; strong SEO potential if you blog/optimize content.
• Cons: More setup/maintenance (hosting, plugins, updates); you’re responsible for site performance and issues.

Squarespace / Wix

• Best for: Sticker shops where visuals/branding matter and you want “drag-and-drop” simplicity.
• Pros: Easy setup; beautiful templates; good if you want a site + shop together.
• Cons: Ecommerce features can be less flexible than Shopify; integrations can be more limited.

Ko-fi Shop

• Best for: Artists with an audience (Instagram/TikTok/YouTube) who want a lightweight shop link.
• Pros: Very fast to set up; great for “link in bio” sales; simple fee structure compared to many marketplaces.
• Cons: Not a discovery marketplace (you’re driving traffic); fewer “store” features than dedicated ecommerce platforms.

How to choose (quick decision guide)

If you tell me your average sticker order value (example: $6, $15, $30+) and whether you’re pre-making + shipping or POD, I can narrow it down. But as a safe starting point:

• Want the easiest extra sales channel with built-in traffic: try eBay or Amazon Handmade (depending on how “handmade/brand” your stickers are).
• Want long-term control and repeat customers: build a Shopify store (or Big Cartel if you want simpler) and start collecting emails.
• Good on camera / like making content: test TikTok Shop (but price your products so per-order costs don’t wipe out profit).

If you share (1) where you’re located (US?), (2) your top 3 sticker themes, and (3) your typical processing time, I’ll suggest the best 2–3 platform mix for your situation and what to set up first.