What image size and aspect ratio should I use for Etsy listing photos?

Hi! The safest approach for Etsy listing photos right now is to upload a high‑resolution horizontal (landscape) image in a 4:3 aspect ratio—then compose it so it can be cropped to a square without cutting off your product. That gives you the best chance of looking good across search thumbnails, shop pages, and mobile where Etsy may show different crops.

Here’s what I recommend for your Etsy listing photos:

• Aspect ratio: 4:3 (landscape)
• Pixel size: at least 2000 px on the shortest side (a common “sweet spot” is 3000 × 2250 px for 4:3)
• First photo minimum: make sure your first image is at least 635 × 635 px (but ideally much larger, like the sizes above)

Because Etsy may display your images in different shapes (including square thumbnails in some placements), the real trick is not choosing one perfect ratio—it’s shooting/laying out your main photo with a “safe area”:

• Keep the product centered
• Leave extra space around the edges (don’t place important details, text, or the product edges tight to the frame)
• After uploading, use Etsy’s crop/placement tool on the first photo so the thumbnail crop is exactly how you want it

If you use text on images (common for digital products), treat it the same way: keep text away from the edges so it won’t get chopped when Etsy switches to a square or tighter crop on mobile/search.