What should I do if repeat customers leave 4-star reviews on Etsy?

Hi! If they’re leaving positive comments and consistent 4-star ratings, I’d treat it as a “their personal scale” thing and not a problem to “fix” directly—4 stars on Etsy is still a strong review, and pushing for 5 can backfire (some buyers get annoyed, or even lower the rating if they feel pressured).

If you do message them, keep it super light and feedback-focused (no mention of stars, no hint that you want them to change the review). One message is fine; repeated follow-ups isn’t worth the risk.

Here’s a safe way to phrase it:

• “Thanks so much for coming back and for the kind review—I'm really glad you liked it. I’m always trying to improve: was there anything at all I could tweak (packaging, instructions, sizing, finish, shipping expectations) to make your next order even better?”

A few practical ways to earn more 5-star reviews without singling anyone out:

• Set expectations really clearly in the Etsy listing (photos + short bullets for size, materials, finish, care, and “what you’ll receive”). A lot of 4-stars come from “loved it, but smaller/different than I pictured.”
• Make the “unboxing” feel complete (simple thank-you card, care instructions, how to contact you if anything’s off). Not a bribe—just clarity and polish.
• Proactive service for repeat buyers: confirm any customization details, double-check addresses if something looks odd, and message quickly if there’s a production/shipping delay.

Bottom line: I wouldn’t try to convert those specific buyers into 5-star reviewers. If you want feedback, ask once in a neutral way, then focus on tightening your Etsy listing expectations and the little experience details that reliably lift ratings overall.