What to Do Before You Open an Etsy Shop
Get ready to open a successful Etsy shop with smart product ideas, branding, pricing, photos, SEO keywords, fees, policies, and launch marketing already planned.
My mother and I are starting a small partnership business together and plan to open an Etsy shop under the business. During shop setup, Etsy asks for tax and identity information like the "taxpayer full name."
For a partnership with two owners, should the Etsy account be set up under one partner’s legal name, or should it use the partnership/business name where possible? What’s the best way to enter the taxpayer details so the shop stays compliant?
Hi! For a two‑owner partnership, the safest way to stay compliant is to enter whatever “taxpayer name + tax ID” combination you actually use to file taxes with the IRS, and make sure it matches IRS records exactly.
If your partnership has its own EIN (common for partnerships), then in Etsy’s tax details you generally want:
If you don’t have an EIN and you’re effectively filing under one person’s SSN (less common for a true partnership), then you’d use that person’s legal name + SSN exactly as registered.
A couple of practical tips so you don’t get verification issues:
If you tell me whether you already have an EIN for the partnership (and whether your bank account is in the partnership name or a person’s name), I can tell you which exact combo is usually the cleanest for Etsy shop setup.
Related questions
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My Etsy shop “All Time” stats by month look shifted by one month. Is this a normal Etsy Stats delay/timezone issue, and how can I confirm the correct month?
I sell hand-wrapped and hand-polished stones and I’m considering Etsy. Are Etsy listing/transaction fees worth it, and how much ongoing work does it take?
I sell handmade items on Etsy and my customizable/personalized listings aren’t converting. What makes customization sell—photos, options, pricing, or processing time?
I’m seeing Etsy listing renewal fees charged after an item sells before the 4-month term ends. Is this normal for auto-renew, and should I use manual renew?
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