How to Increase Repeat Customers on Etsy
Boost Etsy repeat customers with unforgettable unboxing, personalized messages, loyalty discounts, fast shipping, and email marketing that keeps your shop top-of-mind.
I opened a new Etsy shop this year and only had a small payout from Etsy so far. I also paid some startup costs to get the shop running (like setup or listing-related fees).
Do I still need to report that Etsy income on my tax return, and can I deduct the startup expenses to offset it even if the shop is barely making sales yet?
Hi! Yes—you generally still need to report your Etsy income on your tax return even if it’s only a few dollars, and you can usually deduct legitimate Etsy business expenses to offset that income (and even create a small loss) as long as you’re running the shop with a real intent to make a profit.
A few practical points that help clarify it:
If you tell me (1) what year you started the shop, (2) whether you’re filing in the U.S., and (3) roughly what types of startup costs you had (Etsy fees vs. equipment/supplies/software), I can help you sort which items are usually “regular expenses” vs. “startup” and how sellers commonly track them for an Etsy Schedule C.
Related questions
I’m filing first-year Etsy taxes with an accountant and need an export showing annual gross sales, refunds, shipping collected, and Etsy fees.
I’m a California Etsy seller and got a CDTFA notice to file. How do I report marketplace sales if Etsy collected/remitted tax, and what Etsy records do I use?
I’m considering starting an Etsy print-on-demand apparel shop and want to know if Etsy POD is still profitable in 2026 given competition and ad costs.
I’m selling stickers in standard envelopes and Etsy calculated shipping is too high. How do I set a flat shipping rate, and what do buyers see at checkout?
I sell on Etsy with free shipping over $35, but I’m adding large furniture with high, location-based shipping. How do I charge correct shipping?
I’m an artist and want to hire someone to manage my Etsy listings, SEO, ads, and messages for a commission. What’s the safest setup to protect my account?
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