How to Increase Repeat Customers on Etsy
Boost Etsy repeat customers with unforgettable unboxing, personalized messages, loyalty discounts, fast shipping, and email marketing that keeps your shop top-of-mind.
I opened a new Etsy shop this year and only had a small payout from Etsy so far. I also paid some startup costs to get the shop running (like setup or listing-related fees).
Do I still need to report that Etsy income on my tax return, and can I deduct the startup expenses to offset it even if the shop is barely making sales yet?
Hi! Yes—you generally still need to report your Etsy income on your tax return even if it’s only a few dollars, and you can usually deduct legitimate Etsy business expenses to offset that income (and even create a small loss) as long as you’re running the shop with a real intent to make a profit.
A few practical points that help clarify it:
If you tell me (1) what year you started the shop, (2) whether you’re filing in the U.S., and (3) roughly what types of startup costs you had (Etsy fees vs. equipment/supplies/software), I can help you sort which items are usually “regular expenses” vs. “startup” and how sellers commonly track them for an Etsy Schedule C.
Related questions
I’m filing first-year Etsy taxes with an accountant and need an export showing annual gross sales, refunds, shipping collected, and Etsy fees.
I’m trying to report Etsy listings that use my artwork without permission, but the Etsy Reporting Portal search won’t find them by URL or title. What can I do?
I run an Etsy shop from Japan and get paid in USD while most expenses are in JPY. How can I track profit and exchange rates consistently?
I sell made-to-order items on Etsy and buyers ask if orders shipped before my processing time ends. How can I respond and prevent these messages?
I sell on Etsy with free shipping over $35, but I’m adding large furniture with high, location-based shipping. How do I charge correct shipping?
I’m an artist and want to hire someone to manage my Etsy listings, SEO, ads, and messages for a commission. What’s the safest setup to protect my account?
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