How do I change my Etsy Ads goal setting (not the bidding strategy)?

Hi! Etsy Ads doesn’t really have a separate “campaign goal/objective” setting the way Google/Facebook do—there’s basically one Etsy Ads campaign per shop, and Etsy’s system auto-optimizes placements within your daily budget (and the listings you’ve chosen to advertise). So if you’re looking for a place to switch an objective (like “traffic” vs “conversions”), there usually isn’t a standalone goal menu to find.

What you are seeing (ad strategy + budget) is essentially the closest thing Etsy offers to “goal setting” right now. And yes—features like “ad strategy” and other controls (sometimes things like additional optimization options) are often only available to certain shops because Etsy rolls them out gradually, tests them on subsets of sellers, and not everyone gets the same Ads settings at the same time.

If you want to “change the goal” in practice, the levers you can reliably use in Etsy Ads are:

• Which listings are advertised (focus budget on your best converters / highest margin items)
• Daily budget
• Any optional controls your account has (for example, if you see an ad strategy selector, that’s your “objective” control in Etsy’s UI)

If you tell me what exact options you see under “ad strategy” (word-for-word), I can translate what each one is really optimizing for and how to pick the right one for your shop.