Etsy Featured Listings: How to Curate Your Shop Homepage
Etsy featured listings help spotlight bestsellers on your Shop Home; pick 4 (or sections), order them for cohesive photos, and rotate a queued set for seasons.
I just opened a new Etsy shop a few days ago selling handmade items, and I’m only getting a couple of views per day so far. I’m already working on basic SEO (titles, tags, and descriptions), but traffic is still very low.
What else should I focus on early—photos, pricing, adding more listings, running Etsy Ads, or promoting on social media—and how long does it usually take for a new shop to start getting consistent views?
Hi! Besides Etsy SEO, the biggest early lever for a brand new shop is improving click-through and conversion—because Etsy is more likely to keep showing listings that get clicked and bought. So yes: focus on strong photos + a “trustworthy” shop setup + competitive total price (item + shipping) + adding more solid listings. Social media can help, but it’s usually slower unless you already have an audience, and Etsy Ads are best used once you’re confident a listing can convert.
Here’s what I’d prioritize in the first few weeks (in order):
Photos that win the click (and the sale)
Your first photo is everything on Etsy. Aim for: bright natural light, clean background, close-up detail, a “scale” shot (in hand / on body / next to ruler), and at least one lifestyle image. Also make sure the thumbnail crop looks great in search.
More listings (more “doors” into your shop)
New shops with only a handful of listings usually get very uneven traffic. More high-quality listings = more chances to match different searches and get indexed. Don’t rush junk listings, but do try to build out a small collection with variations (color, size, style) if it makes sense for handmade.
Pricing + shipping + processing time (reduce buyer hesitation)
Even if your product is amazing, buyers bounce if the total feels high or delivery feels uncertain. Keep shipping costs competitive, set realistic processing times (not padded too much), and make it easy to understand exactly what they’re getting (size, materials, what’s included).
Make your shop look “real” (trust signals)
Fill out your About section, shop policies, and FAQs. Add a banner/logo. Clear return/exchange handling (even if it’s “no returns,” explain it kindly). New buyers are cautious with new shops—your job is to remove doubt.
Etsy Ads (use them strategically, not as a fix)
Etsy Ads can help with views, but they work best when your listing already gets clicks and has a decent chance of converting. If you try ads with a brand new listing and weak photos, you can pay for traffic that doesn’t turn into sales. If you do test ads, start small, advertise only a few best listings, and give it a couple of weeks before judging.
Social media (pick one platform and be consistent)
If you’re handmade, short videos tend to do well (process clips, packaging orders, “before/after,” personalization, etc.). Pinterest can also be great for evergreen traffic, but it’s a slower build. Don’t spread yourself across 5 apps—choose 1 that you can post to consistently.
As for timing: for most new Etsy shops, it’s normal to see “a couple views a day” for the first 1–3 weeks. Consistent daily views often shows up around the 30–90 day mark once you’ve got enough listings, solid photos, and at least a little shopper activity (favorites, carts, a sale or two). If you tell me how many listings you have right now and what category you’re in, I can suggest the fastest next step for your situation.
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