Etsy Featured Listings: How to Curate Your Shop Homepage
Etsy featured listings help spotlight bestsellers on your Shop Home; pick 4 (or sections), order them for cohesive photos, and rotate a queued set for seasons.
I sell physical products on Etsy and I offer free shipping, but sometimes a buyer’s delivery address ends up costing more to ship to (for example, remote or hard-to-reach areas).
What’s the best way to let the buyer know there’s an additional shipping fee and collect that extra cost on Etsy without violating Etsy’s policies?
Hi! The safest way (policy-wise and for buyer trust) is to make sure the “extra cost” is collected through Etsy checkout before you ship—not via PayPal/Venmo/etc., and not as a surprise “pay more or I won’t ship” message. If you discover the address is more expensive after they’ve already paid, the clean options are usually (1) cancel/refund and have them repurchase with the correct shipping setup, or (2) have them voluntarily purchase an Etsy “shipping surcharge” add‑on listing (only if your free-shipping setup won’t override it).
Here are the best approaches sellers use without stepping on Etsy policies:
If the “extra charge” is really about certain regions (common examples: Alaska/Hawaii, US territories, remote postal codes, etc.), set this up so Etsy charges correctly at checkout:
Message the buyer quickly and keep it simple and respectful:
Important guardrails:
If you use an add-on, do it like this:
One caveat: if you have a shop-wide free shipping guarantee, it may still cause the add-on/custom order shipping line to show as free—so test this in your shop or be ready to use the cancel/reorder method instead.
“Thanks so much for your order! When I went to buy the shipping label, the carrier added a remote/extended area surcharge for your delivery address. It increases the shipping cost by $X. Would you prefer (1) I cancel and refund so you can repurchase with the correct shipping, or (2) I send you an Etsy checkout add-on listing for the $X difference?”
If you tell me which country you ship from, the carrier you use (USPS/UPS/FedEx/etc.), and whether you have Etsy’s Free Shipping Guarantee turned on, I can suggest the cleanest setup (shipping profile vs calculated shipping vs add-on) for your exact situation.
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