How to Increase Repeat Customers on Etsy
Boost Etsy repeat customers with unforgettable unboxing, personalized messages, loyalty discounts, fast shipping, and email marketing that keeps your shop top-of-mind.
I sell made-to-order custom signs, and I’m finishing an order for three signs with different wording on each. The buyer sent the text for each sign in separate messages, and one sign ended up with the wrong word on the top line.
I did send a proof and the buyer approved it with the incorrect wording, but it was still my mistake and it isn’t something I can easily fix without remaking the sign. Remaking it would largely wipe out my profit. What’s the best way to handle this on Etsy—should I remake it, offer a partial refund/discount, or propose another solution?
Hi! If the wording on the finished custom sign is wrong and it’s your mistake, the “cleanest” Etsy-friendly move is to proactively message the buyer, own it, and offer a remake (or a remake + partial refund) as the primary solution—then give them an easy choice if they’d rather keep it. Even though they approved the proof, you’ll usually protect your shop (reviews, messages, and potential “not as described” issues) by fixing it before it ships.
Here’s what I’d do, step by step:
Message you can copy/paste:
“Hi [Name]! Quick update before I ship: I noticed I used the wrong word on the top line for one of the three signs. That’s on me. I can remake that sign with the correct wording and ship it out as soon as it’s ready, or if you prefer to keep it as-is I can offer a discount/partial refund for that one. Which option would you like?”
Avoid shipping the wrong sign “hoping it’s fine”
Even with proof approval, if it arrives with incorrect personalization, many buyers will understandably feel disappointed. It’s also the kind of situation that can lead to a poor review or an Etsy case. Fixing it before it ships is usually cheaper than fixing it after.
If they choose a partial refund
Make sure you and the buyer agree in Etsy Messages on:
Then process the partial refund through Etsy so it’s documented properly.
If you want, tell me roughly what each sign sells for, your hard cost for the remake (materials + time), and whether you’ve shipped yet—then I can suggest a “fair but not painful” partial refund range and the cleanest way to word the options.
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