What to Do Before You Open an Etsy Shop
Get ready to open a successful Etsy shop with smart product ideas, branding, pricing, photos, SEO keywords, fees, policies, and launch marketing already planned.
I run an Etsy shop with prices set in USD, and my shop settings look correct. Recently, multiple customers have told me they’re seeing my listings and a coupon code displayed in other currencies (like GBP or CAD), and one person said they couldn’t apply the coupon because it was showing in pounds.
I also tested the same coupon while logged into a different account and saw the same issue. What causes Etsy to show a different currency than my shop currency, and how can I make sure customers can use coupons and check out correctly?
Hi! This is usually not your shop “being in the wrong currency” — it’s Etsy showing buyers prices (and sometimes cart/offer thresholds) in their preferred browsing currency based on their account settings, app/device region, or even what they last selected at the bottom of Etsy. Your listings can be set in USD and still appear to shoppers in GBP/CAD because Etsy does an automatic display conversion for them.
Where it gets messy is coupons:
Here’s how to make sure customers can use coupons and check out correctly:
What you can tell buyers to do (quick fix)
What you can do on your side (prevention + smoother promos)
Extra note (so you don’t chase the wrong “setting”)
Even if your shop currency is USD, you can’t force every shopper to view USD — Etsy lets shoppers choose their own currency display. The good news is checkout should still work; the main time it becomes a real problem is with fixed-amount coupons not matching the shopper’s browsing currency.
If you tell me what type of coupon it is (percent off vs “$X off” / free shipping, and whether there’s a minimum order), I can suggest the most “currency-proof” promo setup for your shop.
Related questions
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I found an Etsy shop that may be reselling mass-produced items and using car brand imagery. How do I report listings for misrepresentation or IP infringement?
My Etsy shop “All Time” stats by month look shifted by one month. Is this a normal Etsy Stats delay/timezone issue, and how can I confirm the correct month?
I sell hand-wrapped and hand-polished stones and I’m considering Etsy. Are Etsy listing/transaction fees worth it, and how much ongoing work does it take?
I opened a new Etsy shop selling fine art photography giclée prints and want feedback on trust and Etsy SEO (titles, tags, and descriptions) to convert.
I sell physical items on Etsy and want to offer local pickup, but I’m worried about no tracking and how to document delivery and protect my metrics.
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