Etsy Featured Listings: How to Curate Your Shop Homepage
Etsy featured listings help spotlight bestsellers on your Shop Home; pick 4 (or sections), order them for cohesive photos, and rotate a queued set for seasons.
I’m updating my Etsy shop branding and want to change my shop name. I can’t find the option in the Etsy Seller app on my phone, but I’m not sure if I’m looking in the wrong place.
Can Etsy shop names only be changed on desktop, and if so, where in Shop Manager do I go to update it?
Hi! You’re not missing it — the Etsy Seller app usually doesn’t let you change your Etsy shop name. To rename your shop, you’ll need to use Etsy in a web browser (desktop is easiest, but a mobile browser can work too if you switch to the desktop site view).
On desktop, the path is:
A couple quick notes as you rebrand: Etsy limits how often you can change a shop name, and once you update it your shop link/URL updates to match (Etsy typically keeps the old link working for a while so people can still find you). If you don’t see the edit option in Info & Appearance, it can be because the shop isn’t fully open yet or you’ve already used your allowed name changes and Etsy requires contacting support for another change.
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